PRECISION AGRICULTURE - A Revolution. Our Specialty.

PRECISION AGRICULTURE – less waste, more predictable harvests.

The evolution of products into intelligent, connected devices—which are increasingly embedded in broader systems radically reshaping companies, industries and competition and production.

Information technology is revolutionizing products including agriculture, big and small. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These “smart, connected products” made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity - have unleashed a new era of competition. Farming has taken notice!

For example, sensors placed in fields allow farmers to obtain detailed maps of both the topography and resources in the area, as well as variables such as moisture, acidity and temperature of the soil. They can also access climate forecasts to predict weather patterns in the coming days and weeks.  Water scarcity in the west has become a serious nightmare, predictions of the future are dire, but unproven... A new technology addresses the H20 loss at miday of field crops by spraying methanol , which reduces H20 transpiration  With cities drawing more water can farm water sources be safe?

In Los Angeles, water rates are projected to increase by a third in the next four to five years. According to another estimate, water rates in 30 major cities increased 6 percent from 2014 to 2015, and 41 percent since 2010. Assuming similar increases over the next several years, the researcher’s estimate that 15 to 36% of American households won’t be able to afford water.

Individuals have little effect on the environment much beyond their local areas, but when lots of people on many places start moving in one direction, they constitute a real force.

Organic farming is a perfect example. Despite ample evidence that synthetic fertilizer* destroys topsoil, and repeated single-crop cultivation requires increasing amounts and costs of pesticides, etc., there are still more farmers embracing these methods than those going organic, rotating crops and working to improve the environment.

We and our allies in the agricultural and environmental spheres have been working to break out of the niche mindset that holds us back from bold actions to improve our lives and those of our friends, neighbors and customers. and it’s working . . .

The heart and soul of the SupraAlgae organization is centered on producing organic soil enhancements and crop-specific plant nutrients from natural organisms, algae, bacteria, fungi, or any other natural source and systems to cultivate these organisms. 

We are partnering with agriculture to integrate technology and make it easily understood for the average grower; through Superior Lighting (green house, aquaponics and hydroponics), Fuel-Less Electrical Generating Plants, localized atmospheric pure-water generation units, financing, marketing and sales for emerging technological agricultural innovations.

Farmers can now use their smartphones to remotely monitor their equipment, crops, and livestock, as well as obtain stats on their livestock feeding and produce. They can even use this technology to run statistical predictions for their crops and livestock.

And drones have become an invaluable tool for farmers to survey their lands and generate crop data.

As a concrete example, John Deere (one of the biggest names in farming equipment) has begun connecting its tractors to the Internet and has created a method to display data about farmers' crop yields. As automakers are doing with smart cars, the company is pioneering self-driving tractors, which would free up farmers to perform other tasks and further increase efficiency.

These techniques help make up precision farming or PRECISION AGRICULTURE, the process of using satellite imagery and other technology (such as sensors) to observe and record data with the goal of improving production output while minimizing cost and preserving resources.

These new types of products alter industry structure and the nature of competition, exposing companies to new competitive opportunities and threats. They are reshaping industry boundaries and creating entirely new industries. In many companies, smart, connected products will force the fundamental question, “What business am I in?”

In a smart, connected world, agriculture faces 10 new strategic decisions. A farmer's choices will have a major impact on every activity in its value chain.

1.         Which set of smart, connected product capabilities and features should the farmer pursue?

2.         How much functionality should be embedded in the product and how much in the cloud?

3.         Should the company pursue an open or closed system?

4.         Should the company develop the full set of smart, connected product capabilities and infrastructure internally or

            outsource to vendors and partners?

5.         What data must the company capture, secure, and analyze to maximize the value of its offering?

6.         How does the grower manage ownership and access rights to its product data?

7.         Should the company fully or partially change distribution channels or service networks?

8.         Should the company change its business model?

9.         Should the farmer enter new businesses by monetizing its product data through selling it to outside parties?

10.       Should the grower expand his scope?

Smart, connected products offer exponentially expanding opportunities for new functionality, far greater reliability, much higher product utilization, and capabilities that cut across and transcend traditional product boundaries. The changing nature of products is also disrupting value chains, forcing companies to rethink and retool nearly everything they do internally.  


Costco has a voracious appetite for organic fruits and veggies — so much so that it can’t get enough of them to sell.

The warehouse retailer recently passed $4 billion in annual sales from organic produce, eclipsing Whole Foods for the title of organic heavyweight champion in the U.S. Now, organic farmers can’t grow produce fast enough to supply the retailer.

To help nudge supply in the right direction, Costco is lending money to farmers, allowing them to buy land and equipment to grow more organic produce.