The Market Opportunity
Climate disruption and un-natural chemicals are impacting food supplies worldwide. The calendar for planting and harvesting has gone haywire due to climate change, floods, droughts, out-of-sync rains, excessive heat, etc., thus opening the door for innovations in food production systems that support soil health.
This opportunity also includes using technologies like mega-greenhouse growing, using hydroponics and air-ponics along w/ WiFi connected soil sensors, and selective insect harvesting. IBM, Microsoft and even John Deere has created a furrowing tractor the leaves a level ditch. More tech oriented solutions for growing foods “Precision Ag!”
Synthetic Fertilizer is a multi-billion dollar industry and is over-due for innovation toward a more sustainable, affordable, and effective solution, a centuries old belief that is due a paradigm shift.
There is a growing demand for organic food and products – Whole Foods, Amazon, Costco, Walmart, Kroger’s, and many other retailers are beginning to subsidize organic growers to help supply meet demand.
There is a growing demand for cannabis products – legalized in 29 states with secondary growth market in CBD branding – Nevada and Colorado for different reasons couldn’t meet demand in July 2017. California will be completely legal in 2018, expectations are of several billions in tax revenue.
There is a growing pressure to limit impact of chemical fertilizer on the environment in food production with Monsanto taking the lead in showing the deleterious effects of chemicals on soil and water supplies
There is no scalable algae plant nutrient and soil amendment solution in the U.S and in other world markets, so a lack of real competition in a wide-open market at this time.